WO: Weekly Obsessions

I’m in New York for a few days, thanks to an incredible opportunity to represent my company at Advertising Week. It’s been a whirlwind visit, from attending nearly 20 sessions to seeing family and longtime friends during “downtime.” There also happens to be a very important game tonight for my beloved Yankees.

Among the many insights, pull quotes and takeaways from this week, one particular lesson keeps replaying in my head. It comes from none other than the Fresh Prince himself, Will Smith.

Smith has been a household name for decades but only recently has had the chance to create content purely for himself. The man is an icon for many reasons, but the essence of his spirit is captured for millions of viewers in a fun, thought-provoking YouTube channel.

From online dating to bungee jumping out of a helicopter over the Grand Canyon — yeah — it’s no wonder he’ll remain a joy to watch for years to come.

Now, please excuse me while I go pump some “Gettin’ Jiggy With It” 🎶 na na na na na na na 🎵

Made by @wittyburg with Canva
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